Collage: Gabrielle Langdon; Source images: Courtesy of AvedaSave this storySave this story
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When you think of the best Aveda products, chances are their iconic shampoos and conditioners come to mind first. If you’ve ever stepped into one of the brand’s salons, you already know the signature experience: that calming hit of rosemary mint and lavender in the air, rows of plant-powered products on display, and that balance of performance and pampering that keeps you coming back.
But Aveda isn’t just for your stylist’s chair—the brand makes it easy to bring the whole vibe home. For decades, they’ve been blending botanical ingredients with salon expertise to create at-home hair care that’s gentle on strands yet still gets the job done. And bonus: When it comes to sustainability, Aveda’s been ahead of the game by embracing recycled packaging, vegan formulas, and cruelty-free practices long before they became industry standard.
Our Top Aveda Products
- The Miracle Worker: Miraculous Oil, $42
- The Damage Deflector: Brilliant Damage Control, $34
- The Curl Friend: Be Curly Advanced Co-Wash, $50
- The Dream Cream: Be Curly Advanced Curl Enhancer Cream, $36
- The Condition Mission: Nutriplenish Leave-in Conditioner, $47
- The Power of Purple: Botanical Repair Purple Toning Shampoo, $39
- The Bond-ing Experience: Botanical Repair Bond-Building Pre-Shampoo Treatment, $56
- The Fresh Face Forward: Botanical Kinetics Purifying Gel Cleanser, $76
- The Helping Hand: Hand Relief Moisturizing Creme, $28
From bond-builders that rescue fried ends to curl-perfecting creams, these are the Aveda formulas we consistently stock up on. And while the brand’s styling products have a fan following, you might be surprised to learn Aveda has body-care and skin-care staples that also deserve a spot on your top shelf, too. Keep scrolling for the products our editors swear by.
The Miracle Worker: Miraculous Oil
Aveda
Miraculous Oil
Aveda
Allure commerce writer Lily Wohlner applying Aveda Miraculous Oil
Why it's worth it: When you’re ready to chase your glass-hair moment, reach for Aveda’s Miraculous Oil High-Shine Hair Concentrate. It leans on a K-beauty ingredient—tsubaki seed oil, hand-harvested in part from Korea’s Jeju Island—for next-level smoothness and shine. The oil is cold-pressed, so no heat or chemicals strip away its natural nutrients, which in turn deeply condition and soften strands. Daikon seed oil steps in to smooth flyaways and add lightweight slip, while camelina oil ferment (a first in a hair-care brand) brings omega-3, 6, and 9 fatty acids for a radiant, light-catching finish. With just a pump or two, you’ll get sleek, silky hair that gleams with the same main character energy as “glass skin,” but in hair form.
Wohlner before applying Aveda Miraculous Oil
Lily Wohlner
Wohlner after applying Aveda Miraculous Oil
Tester feedback from commerce writer Lily Wohlner
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“This oil is a game-changer for finer hair that easily looks weighed down with too much product. Lightweight yet hydrating, it targets flyaways, taming my naturally frizzy strands after a blowout, and it's my go-to topper whenever I need a sleek, polished finish.” —Lily Wohlner, commerce writer
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- Key ingredients: tsubaki seed oil, daikon seed oil, camelina oil ferment
- Fragrance-free: no
The Damage Deflector: Brilliant Damage Control
Aveda
Brilliant Damage Control
Aveda
Allure managing editor Alessandra Foresto using the Aveda Brilliant Damage Control
Alessandra Foresto
Why it's worth it: Put down the hot tools—at least until you grab this heat protectant first. Aveda Brilliant Damage Control helps protect hair from the everyday hazards of brushing, blow-drying, and beyond. A soothing blend of chamomile and calendula helps keep strands calm, while green tea offers antioxidant support. Aloe vera sneaks in lightweight hydration, and wheat protein helps strengthen to keep breakage at bay. Add in soybean oil, vitamin E, and panthenol for softness and shine, and you’ve got a formula that makes detangling a breeze and styling way less stressful. Just spritz onto damp hair, and let this spritz set the foundation for your smoothest, shiniest hair days yet.
Foresto before using the Aveda Brilliant Damage Control
Alessandra Foresto
Foresto after using the Aveda Brilliant Damage Control
Alessandra Foresto
Tester feedback from managing editor Alessandra Foresto
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“There's never a time in my household when we're out of this spray. Both my husband (who has medium-to-long hair, similar to soccer player Andrea Pirlo back in the early 2000s) and I use it on wet hair to detangle before combing and add shine. I also use it as a heat protectant before blow-drying and love the way it doesn't make my hair crunchy. Both of us love its jasmine and rose scent.” —Alessandra Foresto, managing editor
More to know
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- Key ingredients: chamomile extract, aloe, soybean oil, calendula extract
- Fragrance-free: no
The Curl Friend: Be Curly Advanced Co-Wash
Aveda
Be Curly Advanced Co-Wash
Aveda
Why it's worth it: If you’ve got curls or coils from 3A to 4C, you know wash day can be… a whole thing. That’s where Aveda Be Curly Advanced Co-Wash steps in. This creamy cleanser skips harsh suds and instead uses a peptide blend with amino acids to strengthen fragile strands while preserving your natural oils. Kokum seed butter provides the slip and moisture you need to detangle without breakage, and baobab seed oil enhances shine, so every curl pattern pops. Think softer, stronger curls and coils with frizz under control, leaving your hair feeling as good as it looks.
Allure associate visuals editor Giancarlos Kundhardt holding the Aveda Be Curly Advanced Co-Wash
Giancarlos Kundhardt
Kundhardt after using the Aveda Be Curly Advanced Co-Wash
Giancarlos Kunhardt
Tester feedback from associate visuals editor Giancarlos Kundhardt
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“I’ve been using this co-wash for about a year now, and it’s become a tried-and-true staple in my routine. It cleans just enough between my bi-weekly clarifying shampoos without shocking or drying my hair. It feels like a hydrating conditioner but actually cleans my scalp and strands. This is key for my curly hair, which can get unruly—this keeps it calm and peachy. It also works great as a topper after a harsh clarifying shampoo session. Oh, and it smells lovely! 100% recommend!” —Giancarlos Kundhardt, associate visuals editor
More to know
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- Key ingredients: hydrolyzed pea protein, peptides, amino acids, kokum seed butter, baobab seed oil
- Fragrance-free: no
The Dream Cream: Be Curly Advanced Curl Enhancer Cream
Aveda
Be Curly Advanced Curl Enhancer Cream
Aveda
Allure commerce producer Sarah Hoffmann applying the Aveda Be Curly Advanced Curl Enhancer Cream
Sarah Hoffmann
Why it's worth it: While the Be Curly Advanced Co-Wash sets up curls for success, the Aveda Be Curly Advanced Curl Enhancer Cream is what ensures they look their best all day. This rich styling cream features the same transformative ingredients you love in the Co-Wash, like a peptide blend with amino acids to strengthen curls and coils, kokum seed butter for slip and conditioning, and baobab seed oil to boost shine. Work it generously through damp hair to lock in long-lasting hydration, smooth away frizz, and boost definition, leaving curly hair bouncy and full of life. Once your strands soak it all up, you’re left with a touchable texture that holds its shape while staying soft.
Hoffmann before applying the Aveda Be Curly Advanced Curl Enhancer Cream
Sarah Hoffmann
Hoffmann after applying the Aveda Be Curly Advanced Curl Enhancer Cream
Sarah Hoffmann
Tester feedback from commerce producer Sarah Hoffmann
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“Don't tell the other curl creams I've tried for work recently, but I'll always come back to Aveda. I scrunch about a nickel-sized amount through wet hair every time I shower, and my curls always turn out springy, soft, and shiny. My hair is pretty fine, so it's easily weighed down by curl products if I'm not careful, but I can be pretty reckless with the amount of this curl cream I use and it comes out perfect every time.” —Sarah Hoffmann, commerce producer
More to know
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- Key ingredients: hydrolyzed pea protein, peptides, amino acids, kokum seed butter, baobab seed oil
- Fragrance-free: no
The Condition Mission: Nutriplenish Leave-in Conditioner
Aveda
Nutriplenish Leave-in Conditioner
Aveda
Allure contributing commerce writer Christa Joanna Lee using the Nutriplenish Leave-in Conditioner
Christa Joanna Lee
Why it's worth it: Talk about a flex: Aveda Nutriplenish Leave-in Conditioner keeps strands hydrated, detangled, and protected from heat in just a few spritzes. According to the brand, this weightless leave-in treatment delivers up to 72 hours of replenishing moisture thanks to pomegranate seed oil and sunflower seed oil, which nourish and smooth the strands without weighing them down. Hydrolyzed baobab helps strengthen, while jojoba esters condition for silky slip that keeps frizzy hair at bay. If you’re out and about, a naturally derived UV filter from galanga root shields against the sun’s drying effects, and heat protection up to 450°F creates an invisible shield for your hair on blow-dry days.
Lee before using the Nutriplenish Leave-in Conditioner
Christa Joanna Lee
Lee after using the Nutriplenish Leave-in Conditioner
Christa Joanna Lee
Tester feedback from contributing commerce writer Christa Joanna Lee
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"It’s easy to tell when my hair is dry (one word: frizz). A few spritzes of this leave-in conditioner smooths everything out instantly. It feels ever-so-slightly sticky right after application, but once it dries, it’s completely weightless. The difference before and after using this product was so real." —Christa Joanna Lee, contributing commerce writer
More to know
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- Key ingredients: sunflower seed oil, pomegranate seed oil, galanga root, jojoba esters
- Fragrance-free: no
The Power of Purple: Botanical Repair Purple Toning Shampoo
Aveda
Botanical Repair Purple Toning Shampoo
Aveda
Why it's worth it: Whether you’re platinum, silver, or rocking blonde highlights, brassiness can sneak up fast. Aveda Botanical Repair Purple Toning Shampoo keeps your color cool with purple pigments that instantly tone down yellow and orange hues. But it doesn’t just stop at tone—this formula also strengthens from within, using the brand’s bond-building technology, which helps repair weak links in the hair fiber. A gentle cleansing base with babassu-derived surfactants washes away buildup without stripping, while glycerin keeps strands soft and hydrated, so blonde looks brighter and feels stronger with every wash.
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It’s infused with avocado, green tea, and sacha inchi oils to keep hair nourished and silky instead of dried out (a common pitfall with some toning shampoos).
More to know
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- Key ingredients: hydroxypropyl gluconate, hydroxypropyl gluconamide, glyerin, babassu-derived surfactants, avocado, green tea, sacha inchi oil
- Fragrance-free: no
The Bond-ing Experience: Botanical Repair Bond-Building Pre-Shampoo Treatment
Aveda
Botanical Repair Bond-Building Pre-Shampoo Treatment
Aveda
Why it's worth it: Unlike hair masks that need you stuck in the shower, Aveda Botanical Repair Bond-Building Pre-Shampoo Treatment works on dry hair—so you can fold laundry or catch up on a show while it repairs damage and strengthens strands. Formulated with the brand’s bond-building plant molecules (hydroxypropyl gluconate and hydroxypropyl gluconamide), it strengthens and repairs the internal structure of damaged hair, making it more resilient to future breakage. Meanwhile, avocado, green tea, and sacha inchi oils nourish strands with rich moisture and smooth the cuticle for softness and shine. After at least 10 minutes, simply shampoo and rinse. It delivers the same strengthening, healthy-hair benefits as a traditional mask, minus the added shower time.
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The gel-cream texture provides hair with slip, making detangling easier, so you’ll notice fewer snags and less breakage.
More to know
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- Key ingredients: hydroxypropyl gluconate, hydroxypropyl gluconamide, avocado, green tea, sacha inchi oil
- Fragrance-free:
The Fresh Face Forward: Botanical Kinetics Purifying Gel Cleanser
Aveda
Botanical Kinetics Purifying Gel Cleanser
Aveda
Why it's worth it: It takes a lot to impress us beauty editors with something as basic as a facial cleanser, but Aveda Botanical Kinetics Purifying Gel Cleanser does just that. For starters, it sneaks in caffeine—an ingredient we usually spot in eye creams and moisturizers—to help perk up tired-looking skin (by encouraging microcirculation) right at the cleansing step. Coconut- and babassu-derived cleansers do the heavy lifting, while glycerin helps maintain balanced hydration levels. Add in sunflower seed oil and vitamin E for lightweight nourishment, and you’ve got a formula that leaves skin soft, smooth, and energized while sweeping away makeup and excess oil, proving that even your cleanser can go above and beyond.
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This cleanser also contains citric acid, a gentle alpha-hydroxy acid (AHA) that helps smooth and brighten the skin over time.
More to know
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- Key ingredients: coconut, babassu-derived surfactants, sunflower seed oil, caffeine
- Fragrance-free: no
The Helping Hand: Hand Relief Moisturizing Creme
Why it's worth it: The struggle to find the right hand lotion is real: too greasy to scroll on your phone, too light to last through a hand wash, or just not enough to nix that tight, dry feeling. Aveda Hand Relief Moisturizing Crème gets it right with a rich yet fast-absorbing formula that pairs glycerin and aloe vera for lasting hydration, while exfoliating lactic acid gently smooths rough patches. A nourishing blend of meadowfoam seed, sunflower seed, and andiroba oils replenishes the skin’s barrier to lock in moisture, while licorice root extract helps calm irritation. With an added boost of vitamin E for antioxidant protection, it leaves hands feeling soft, comfortable, and healthier through countless washes and daily wear.
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For mature skin, there’s also a serum version designed to target early signs of aging. Its lightweight formula sinks in quickly while helping improve the look of fine lines and uneven skin texture.
More to know
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- Key ingredients: andiroba oil, glycerin, aloe vera, meadowfoam seed oil, sunflower seed oil, licorice root extract, lactic acid
- Fragrance-free: no
Frequently Asked Questions
How we test and review products
When Allure tests a product, our editors look at it from every angle in an effort to best serve you. We review ingredients, scrutinize brand claims, and, when necessary, examine peer-reviewed scientific and medical studies. In addition to testing each and every product that's included in each and every review, we rely on experts who shape their fields, including dermatology, cosmetic chemistry, and medicine, to help us vet the ingredients and formulas.
For our list of the best Aveda products, we considered each product's performance across five primary categories: product ingredients and efficacy, packaging, fragrance, texture, and product wear. Every product was determined to have excelled in each category by our editorial team, which is composed of in-house writers and editors as well as contributors—along with special consideration from dermatologists. To learn more information on our reporting and testing processes, read our complete reviews process and methodology page.
Our staff and testers
A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.
After all, can we really say a skin-care product is the "best" for people over 50 if the only testers we've solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it’s never been tested on curls? We're proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.
